{"id":90,"date":"2021-09-21T14:46:32","date_gmt":"2021-09-21T14:46:32","guid":{"rendered":"https:\/\/fin.21lab.co\/?p=90"},"modified":"2021-09-21T14:46:32","modified_gmt":"2021-09-21T14:46:32","slug":"what-makes-a-financial-website-successful","status":"publish","type":"post","link":"https:\/\/swamev.co.in\/index.php\/2021\/09\/21\/what-makes-a-financial-website-successful\/","title":{"rendered":"What Makes A Financial Website Successful?"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">Financial services\u00a0are faced with the challenge of delivering their customers with an\u00a0online experience that goes far beyond just a website.<\/p>\n\n\n\n<p class=\"has-drop-cap\">At one time, the internet appeared to offer all organisations a simple proposition: email&nbsp;connectivity and a clickable presence in the form of a website. Today, web presence has&nbsp;rapidly evolved with interactive content and the ability to deliver transactional&nbsp;experiences \u2013 or e-commerce. Migrating services online helps business reduce costs,&nbsp;while customers benefit from the convenience and autonomy of self-service.<\/p>\n\n\n\n<p>Financial services sites are absolutely competitive. They are really trying to drive people&nbsp;online. The self-service model is being taken seriously so they want to make sure their&nbsp;sites are available, responsive and allow users to do as many things as possible.<\/p>\n\n\n\n<p>Though, many have shown an overall poor performance. The top reasons for failure were&nbsp;as follows: company websites make browsing too difficult; content missing, repeated and<\/p>\n\n\n\n<p>poorly worded; and site search doesn\u2019t work for typical tasks.<\/p>\n\n\n\n<p>Here are three factors for a successful online financial service site which keeps users&nbsp;engaged and displays great use of technology while still delivers company\u2019s messages<\/p>\n\n\n\n<p>clearly and effectively:<\/p>\n\n\n\n<ul><li>Customer experience, which includes the impression the homepage and overall&nbsp;design style give the customers, their satisfaction when they interact with the site&nbsp;and perform tasks.<\/li><li>Best practices, such as ease of use, quality, availability and security \u2013 site&nbsp;managers must be compliant with data laws requiring them to protect customer&nbsp;information and the integrity of customer accounts.<\/li><li>Service-level, which looks at responsiveness and reliability of websites \u2013 scores&nbsp;them on how quickly they respond to user commands and such factors as average&nbsp;downtime.<\/li><\/ul>\n\n\n\n<p>Financial services must tie these three factors together \u2013 customer experience, best&nbsp;practices and reliability\/responsiveness \u2013 to have an effective web presence. They can\u2019t go&nbsp;hard into one particular area and ignore the others. They have to understand what\u2019s&nbsp;available versus their competitors, what consumers think of their sites versus competitors\u2019&nbsp;and how their sites are performing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Financial services\u00a0are faced with the challenge of delivering their customers with an\u00a0online experience that goes far beyond just a website. At one time, the internet appeared to offer all organisations a simple proposition: email&nbsp;connectivity and a clickable presence in the form of a website. Today, web presence has&nbsp;rapidly evolved with interactive content and the ability [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":92,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[16,17,24],"acf":[],"_links":{"self":[{"href":"https:\/\/swamev.co.in\/index.php\/wp-json\/wp\/v2\/posts\/90"}],"collection":[{"href":"https:\/\/swamev.co.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swamev.co.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swamev.co.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/swamev.co.in\/index.php\/wp-json\/wp\/v2\/comments?post=90"}],"version-history":[{"count":0,"href":"https:\/\/swamev.co.in\/index.php\/wp-json\/wp\/v2\/posts\/90\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swamev.co.in\/index.php\/wp-json\/wp\/v2\/media\/92"}],"wp:attachment":[{"href":"https:\/\/swamev.co.in\/index.php\/wp-json\/wp\/v2\/media?parent=90"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swamev.co.in\/index.php\/wp-json\/wp\/v2\/categories?post=90"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swamev.co.in\/index.php\/wp-json\/wp\/v2\/tags?post=90"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}